Hello! My name is Alex, and I’m thrilled to welcome you to my cheery little corner of the internet. Pretty Magical Apparel reflects the beauty and magic of all who dare to dream. I wear many hats crowns around here, including: Owner,

Amateur Hand Letterer, Official Color-Picker-Outer, Principle Packager, Customer Cheerleader, and Social Media Wrangler.

 

I've spent my career in the nonprofit world, and I truly believe that together we can build A Great Big Beautiful Tomorrow. To that end, I am committed to

eco-friendly and ethical practices (detailed here). I also donate $1 per item sold to the Second Harvest Food Bank of Central Florida. That means that each item you purchase provides four meals to children, families, and seniors!

 

In my spare time, you can find me curled up with a good book, binge-watching the latest comedy/drama/dramedy (I watch a lot of tv), going for a walk on the treadmill, or pursuing my other great creative passion: interior design.